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Principles of Services Marketing Adrian Palmer 4 Rev edition
Principles of Services Marketing
Adrian Palmer
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
448 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2004年12月1日 |
| ISBN13 | 9780077107949 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 448 |
| 寸法 | 190 × 248 × 34 mm · 1,23 kg |
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