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Marketing Demystified - Demystified Donna Anselmo Ed edition
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Marketing Demystified - Demystified
Donna Anselmo
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
400 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年8月20日 |
| ISBN13 | 9780071713917 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 400 |
| 寸法 | 188 × 233 × 25 mm · 671 g |
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