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Jack Trout on Strategy Ed edition
Jack Trout on Strategy
Jack Trout
Competition is brutal and companies aren't just fighting to win, they are fighting to survive. Business people in various industries are looking for strategies to capture mindshare and conquer markets. This book presents a survival strategy that is about perceptions, competition, specialization, simplicity, leadership, and reality.
144 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2004年6月16日 |
| ISBN13 | 9780071437943 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 144 |
| 寸法 | 135 × 201 × 20 mm · 331 g |
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