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And Now a Few Words From Me Bob Garfield Ed edition
And Now a Few Words From Me
Bob Garfield
Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
256 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2003年3月16日 |
| ISBN13 | 9780071403160 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 256 |
| 寸法 | 147 × 211 × 19 mm · 411 g |
| 言語 | 英語 |
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