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Positioning: The Battle for Your Mind Al Ries 2nd edition
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¥ 3.475
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発送予定日 年9月8日 - 年9月17日
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Positioning: The Battle for Your Mind
Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
213 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2001年1月16日 |
| ISBN13 | 9780071373586 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 224 |
| 寸法 | 134 × 203 × 13 mm · 222 g |
| 言語 | 英語 |
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