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Global Marketing Ilan Alon
Global Marketing
Ilan Alon
Provides a comparative perspective to the study of marketing. This title provides examples from across the continents encompassing small and medium enterprises (SMEs). It also explores well-researched multinational companies.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年3月16日 |
| ISBN13 | 9780071314459 |
| 出版社 | McGraw-Hill Education - Europe |
| 寸法 | 150 × 220 × 10 mm · 250 g (重量（概算）) |
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