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Consumer Behavior J. Paul Peter 第8 版
Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2007年2月16日 |
| ISBN13 | 9780071259354 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 576 |
| 寸法 | 200 × 255 × 21 mm · 999 g |
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