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Marketing Management: A Strategic Decision-making Approach John Mullins 6 Rev edition
Marketing Management: A Strategic Decision-making Approach
John Mullins
Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2006年11月1日 |
| ISBN13 | 9780071101097 |
| 出版社 | McGraw-Hill Education - Europe |
| 寸法 | 203 × 228 × 20 mm · 943 g |