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Essentials of Marketing Management Greg Marshall
Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年8月16日 |
| ISBN13 | 9780071082020 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 416 |
| 寸法 | 217 × 276 × 17 mm · 940 g |
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