Competing Against Luck: The Story of Innovation and Customer Choice - Clayton M Christensen - Books - HarperCollins Publishers Inc - 9780062435613 - November 3, 2016
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Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M Christensen

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Competing Against Luck: The Story of Innovation and Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2016
ISBN13 9780062435613
Publishers HarperCollins Publishers Inc
Pages 288
Dimensions 162 × 239 × 25 mm   ·   476 g
Language English  
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