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Managing Business Transactions Paul H. Rubin
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Managing Business Transactions
Paul H. Rubin
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics, " based on transaction cost economics.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1993年8月23日 |
| ISBN13 | 9780029275962 |
| 出版社 | Free Press |
| ページ数 | 204 |
| 寸法 | 159 × 18 × 235 mm · 408 g |
| 言語 | 英語 |
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