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Managing Brand Equity David A. Aaker
Managing Brand Equity
David A. Aaker
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
299 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1991年9月9日 |
| ISBN13 | 9780029001011 |
| 出版社 | John Wiley & Sons Inc |
| ページ数 | 299 |
| 寸法 | 156 × 235 × 28 mm · 519 g |
| 言語 | 英語 |
