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Jan Y. Yang
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products 1st ed. 2020 edition Jan Y. Yang
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Kč 580
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発送予定日 年12月3日 - 年12月15日
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The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Jan Y. Yang
The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
173 pages, 35 Illustrations, black and white; XIII, 173 p. 35 illus.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2020年8月25日 |
| ISBN13 | 9783030507763 |
| 出版社 | Springer Nature Switzerland AG |
| ページ数 | 173 |
| 寸法 | 233 × 155 × 19 mm · 294 g |
| 言語 | ドイツ語 |
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