Adam Smith

Snapchat Adam Smith

Why embrace SnapChat for my business or marketing strategy? If your company is targeting young people, you might want to take notice. Snapchat began infamously as a one-to-one mobile messaging app known for sexting -- because its messages disappeared in seconds -- but today it is a one-to-many platform used daily by more than 100 million users. Adam Smith speaks of this strategy by utilizing SnapChat as a newfound low-hanging fruit for businesses that target millennials and young adults.