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Emerging Trends in Consumer Behaviour in the Service Sector Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
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Emerging Trends in Consumer Behaviour in the Service Sector
Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
210 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2024年7月31日 |
| ISBN13 | 9781915097637 |
| 出版社 | Goodfellow Publishers Limited |
| ページ数 | 210 |
| 寸法 | 235 × 153 × 20 mm · 330 g |
| 言語 | 英語 |
| 編集者 | Chen, Wei (Course leader, International Hospitality and Tourism Management, Sheffield Business School, Sheffield Hallam University, UK) |
| 編集者 | Colmekcioglu, Nazan (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
| 編集者 | Tabari, Saloomeh (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
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