Lindsey Gaston-Tim Brown-Phil Higson
Events MISmanagement: Learning from failure Lindsey Gaston-Tim Brown-Phil Higson

Name: Events MISmanagement: Learning from failure
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Author: Lindsey Gaston-Tim Brown-Phil Higson

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Events MISmanagement: Learning from failure

Lindsey Gaston-Tim Brown-Phil Higson

A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

256 pages, 40 Figures

メディア	書籍 Paperback Book (ソフトカバーで背表紙を接着した本)
リリース済み	2022年5月31日
ISBN13	9781915097118
出版社	Goodfellow Publishers Limited
ページ数	266
寸法	245 × 188 × 18 mm · 512 g
編集者	Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK)
編集者	Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK)
編集者	Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK)