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Gender, Culture, and Consumer Behavior Cele C. Otnes-Linda Tuncay Zayer 第1 版
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Gender, Culture, and Consumer Behavior
Cele C. Otnes-Linda Tuncay Zayer
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women?s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
488 pages, 13 black & white tables
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2012年3月21日 |
| ISBN13 | 9781848729469 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 488 |
| 寸法 | 229 × 160 × 28 mm · 780 g |
| 言語 | 英語 |
| 編集者 | Otnes, Cele C. (University of Illinois at Urbana-Champaign) |
| 編集者 | Zayer, Linda Tuncay |
