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Brand Strategy Workbook Lloyd E Corder
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¥ 2.772
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遠隔倉庫からの取り寄せ
発送予定日 年6月10日 - 年6月26日
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Brand Strategy Workbook
Lloyd E Corder
Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.
