Tabatha Farney

Maximizing Google Analytics: Six High-Impact Practices - Library Technology Reports Tabatha Farney

Are you getting your money's worth out of Google Analytics? Investing time in customising your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library's web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities.