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Cognitive Interviewing: A Tool for Improving Questionnaire Design Gordon B. Willis
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発送予定日 年6月10日 - 年6月26日
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Cognitive Interviewing: A Tool for Improving Questionnaire Design
Gordon B. Willis
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
348 pages, 1, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2004年11月22日 |
| ISBN13 | 9780761928041 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 352 |
| 寸法 | 154 × 229 × 21 mm · 568 g |
| 言語 | 英語 |
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