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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion Ted Brader New edition
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion
Ted Brader
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
280 pages, 14 tables, 52halftones, 30line drawings
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2006 |
| ISBN13 | 9780226069890 |
| 出版社 | The University of Chicago Press |
| ページ数 | 280 |
| 寸法 | 151 × 228 × 20 mm · 428 g |
| 言語 | 英語 |
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