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Reconnecting Marketing to Markets Hans Kjellberg-Luis Araujo-John Finch
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Reconnecting Marketing to Markets
Hans Kjellberg-Luis Araujo-John Finch
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
296 pages, black & white tables, figures
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年12月9日 |
| ISBN13 | 9780199578078 |
| 出版社 | Oxford University Press |
| ページ数 | 296 |
| 寸法 | 157 × 233 × 22 mm · 472 g |
| 言語 | 英語 |
| 編集者 | Araujo, Luis (Lancaster University Management School) |
| 編集者 | Finch, John (University of Strathclyde Business School) |
| 編集者 | Kjellberg, Hans (Stockholm School of Economics) |
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