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Ethical Marketing Patrick Murphy 第1 版
Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2004年8月25日 |
| 発売日 | 2005 |
| ISBN13 | 9780131848146 |
| 出版社 | Pearson Education (US) |
| ページ数 | 288 |
| 寸法 | 229 × 155 × 16 mm · 367 g |
| 言語 | 英語 |
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