Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)
Budget Constraints and Optimization in Sponsored Search Auctions Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

Name: Budget Constraints and Optimization in Sponsored Search Auctions
Price: 24084 JPY
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Author: Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

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Budget Constraints and Optimization in Sponsored Search Auctions

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

メディア	書籍 Hardcover Book (ハードカバー付きの本)
リリース済み	2013年11月26日
発売日	2014
ISBN13	9780124114579
出版社	Elsevier Science Publishing Co Inc
ページ数	224
寸法	242 × 196 × 17 mm · 703 g

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)のすべてを見る ( 例： Hardcover Book )