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Made to Stick: Why some ideas take hold and others come unstuck Dan Heath
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発送予定日 年12月5日 - 年12月16日
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Made to Stick: Why some ideas take hold and others come unstuck
Dan Heath
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
336 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2008年2月7日 |
| ISBN13 | 9780099505693 |
| 出版社 | Cornerstone |
| ページ数 | 336 |
| 寸法 | 125 × 196 × 22 mm · 238 g |
| 言語 | 英語 |
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